Tod’s Eyewear Spring Summer 2013 Campaign


As you know, Tod’s is an Italian brand specializing in leather goods. But apparently leather is not only a great material for shoes and bags. The brand’s designers skillfully apply their expertise when embellishing sunglasses. Check out the design of Tod’s sunglasses from spring / summer campaign and you’ll understand what this means.


Tod’s has created so many great accessories for spring and summer that they launched two separate campaigns – one for men and one for women. The setting of Tod’s campaign for ladies is a garden of roses whereas men flaunt new Tod’s creations against chic interiors.


The idea behind the men’s collection is the combination of brand’s traditions with modern tendencies. As a color palette for the collection the designers chose summer Mediterranean colors. This season’s Tod’s sunglasses for men feature leather braid temples which add a modern touch to classy aviator shape with a double bridge.


Tod’s women’s fashion campaign features so many spectacular accessories that they really overshadow the elegant and light dresses of the models. In the behind-the-scenes video you only see Edita Vilkeviciute donning the white sunglasses for a short moment. So check out the campaign photos for the details. The photo of Kendra Spears wearing purple Tod’s shades allows exploring the shades in detail.


These rectangular Tod’s shades look so unmistakably luxurious. The have a bow-tie shape and wide temples featuring a pebble pattern. This same pattern is also employed in this season’s wallets. To have a pair of sunglasses that matches your wallet – well, that’s really fancy.

Watch the behind-the-scenes video to fully understand the spirit of Tod’s Spring-Summer collection. The photographer Michelangelo di Battista has created something really captivating – don’t miss the shot with Tod’s sunglasses!

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