Revolution Eyewear launches Affliction, a 12-piece sunglass collection consisting of seven men’s/unisex styles and five women’s designs. Taking its name from the brand recognized for its mixed marital arts-inspired lifestyle and aggressive graphics, the new eyewear line is characterized with signature Affliction motifs (skulls and fleur de lis), Swarovski crystals and leather trim. Shapes consist of variations on oversized shields, rectangles and double-bridge aviators. Colors range from metal tones—gold, silver, bronze, gunmetal and pewter—to shades of black, brown and tortoise.

Oliver Peoples Daddy B – Jay-Z

Oliver Peoples

Jay-Z has been spotted many times with his Oliver Peoples Daddy B sunglasses, most notably on the cover of the June 2010 issue of Rolling Stone magazine. In that issue he is hailed as the King of America, but he’s also on his way to become King of Sunglasses, with his ever growing collection of modern and vintage shades. Jay-Z was sporting the Daddy B sunglasses also at Roland Garros in Paris, June 6th 2010. Jay-Z’s famous wife Beyonce has also been spotted with Oliver Peoples sunglasses.
An exciting inclusion to the Oliver Peoples family, this 70s-retro unisex sunglass is hand-sculpted in a slightly oversized Mod shape and is available in vintage-inspired colors. Features miniature pin-detail accents on the frame front and a distinctive keyhole bridge. Core-wire is visible along the interior of the temples, while the exterior reveals embossed Oliver Peoples 20th Anniversary detailing. 6-based lens curve includes the option of CR-39 Polarized or Photochromic lenses, providing superior UV protection.

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Scarlett Johansson wears Tom Ford

Tom Ford

For the Spring 2010 Tom Ford has proposed 24 new models of sunglasses, all characterized by a refined approach to luxury. Designed for men and women who appreciate great design and in line with their personal style, the new collection makes use of innovative forms and materials to enhance rather than obscure, the personality of the wearer.
Scarlet Johansson, famous for her roles in Lost in Translation and Match Point, Tom Ford has chosen a model for summer 2010. The glasses chosen by famous actress and Nikita, the exaggerated frame with angular lines, thin rods that stands out especially in white ivory.
In this collection presents nine new models to man, all characterized by the sensitivity of TOM FORD masculinity against a sophisticated and confident, but different in form and size.

Staple x Oakley


Oakley has collaborated with the graphic artist and branding guru Jeff Staple on a six-piece, brightly hued collection of sunglasses. Staple, who owns Staple Design and the Lower East Side art gallery/boutique Reed Space, has brought a downtown electric cool to the sporty California eyewear label.
The collaboration was written in the stars — Staple was born in 1975, the same year that Oakley was founded — and demonstrates the evolution of the brand, which started out as glasses made out of motorcycle grips in the garage of its founder, James Jannard. In neon green, fluorescent yellow, shiny silver, bold white and a patterned blue, these shades are not for the faint of heart. But the stylish designs are still for athletes: the British Open golf champion, Louis Oosthuizen, won wearing the Staple x Oakley Radars.



Life is made up of moments that follow each other, constantly bringing something new. It is composed of different sensations and emotions, and our eyewear accompanies you on this fascinating journey, like a trusted accessory from which you never want to be separated.

This project is inspired by the Giorgio Armani eyewear collections of the Eighties. These are more than just reproductions of original models that rediscover the artisan quality of those collections and evoke the spirit of the traditional production methods used to make eyewear in the past. These are objects with a refined design, which accompany us in every moment of our lives. Strong choices require a sure taste, because no one forgets a look, and a pair of glasses.




“Frames of life” for her
Pure oval GA 789 – A new edition of the classic, round optical frames that are strongly inspired by the ‘20s. Temples are characterised by a light tubular plastic decorative trim and a piston hinge. They are available in shades of black/ruthenium, glossy brown/brown and Havana/matt silver.
GA 789

“Frames of life” for him
Intellectual chic GA 828 – A round shape that reflects the elegant taste of the ‘40s. The acetate front features a metal nosepiece fixed with rivets, and the flex temples are decorated with a thin tubular plastic trim. The colours range from shades of light Havana with palladium temples, to black with palladium temples, Havana with brown temples, reddish Havana with dark ruthenium temples and striped grey with palladium temples.

Gucci “Special Edition” Heritage Aviators

GG 1627

The House of Gucci has come out with a new collection of “heritage” aviator sunglasses.
The three new models (unisex 1627/S, men’s 1622/S, and women’s 3108/S) all feature the red and green Gucci stripe and “G” logo on both temples.
The sunglasses come with a special edition leather case and carrying pouch. The case has a wide signature stripe while the pouch has a matching strap.
GG 1627

GG 1622

GG 1622

Chanel: the frame with water-colored lenses


Today in fact we would like to propose a pair of sunglasses that know how to play skillfully very attractive with the various shades available.

This is a pair of sunglasses belonging to the 2010 brand Chanel eyewear collection a line of sunglasses that is, in some ways, very true to the latest fashion trends, I used to refer to the famous and acclaimed vintage and retro, often reinterpreting a key unusual, modern and avantgarde through changes in color or combination of different materials.
This eyewear will present a pair of sunglasses made of a frame oversize, not much exasperated, offered in a captivating fantasy turtles that affects the entire structure, to the temples, on which appears the logo of the mark.

Tom Ford sunglasses men’s super smart

Today we focus on men, whereas the new fashion utime resulting from parades that took place a few weeks ago in the Italian capital of fashion excellence, Milan. And ‘why today I present a pair of Tom Ford sunglasses, as happens during the summer 2011, strong draw inspiration from vintage and retro, in this case, slightly reinterpreted in a key mysterious and seductive.

Tom Ford

This brand today I propose a pair of sunglasses made of a very particular frame, round, made a total black acetate frame with shaded lenses that give tone on the face of the wearer of these sunglasses look really cool super-stylish and seductive.