Prada Spring-Summer 2013 – Runway Show


Car styles, monkey prints, an exhibition of pantsuits…Miuccia Prada never stops to shock. This Summer 2013 season, the designer has selected a floral motif and Japanese-inspired silhouettes (think a twisted form of an obi belt, tabi-style shoes, kimono-like pieces, and origami pleats). The new tendences has been presented in an eyewear fashion line, as well. The two worked well together – the second serving to temper flower accents that may have easily appear overly frilly and juvenile.


Shapes were stiff and mostly fitted but carried out with sculpted details (namely around the bodice), including softness to otherwise stark looks. This is an eyeglasses spring 2013 collection in the end and Prada presented some easy going fun.


Fashion may be the very stuff of dreams. We look to it to generate dreams appear, in the transient moment, a little less impossible. Additionally it is the stuff of advertising. Nobody plays one-time the other more deftly or even more wonderfully than Prada, a strategy that once again took her to that particular compelling point where clothes to ponder meet clothes to wear.


Everything seemed gorgeous, unfussy and also sober at times, designed to fascinate its way beyond fashion chatter and into actual life.


Gucci Sunglasses Summer 2013 – Milan Fashion Week


Frida Giannini ought to be in a good mood. The bright palette she has presented for Gucci’s Spring 2013 collection is indicative of an positive way of thinking – and after last year’s unique, exciting outing of all black everything, this house needed a pleasant jolt of color.

The hot pinks, seafoam greens, lemon yellows shades of blue Giannini sent for the runway in Milan this evening were spot-on trend with this year’s wider color story. But where others designed volume from the waist down, this designer aimed at sleeves and necklines. Ruffles added a flirtatious gentleness to shirts and dresses – on one, the treatment started at the actual neck and snaked all the way down the person’s right arm. Bishop and angel sleeves abounded on excellent colored apparel, too – and it was hard not to appreciate that these particular effects weren’t extensive to the few printed clothes in your collection.






Michael Kors Sunglasses Spring-Summer 2013 – New York Fashion Week


Fine, it’s official: stripes and colorful frames are back. Not that they ever really left, but this week we have seen much more of them on the New York runways than we are able to count.

For Spring-Summer 2013, Michael Kors presented them up in spades. In high-contrast lines of black, red, green, and blue, they covered everything from zip-side one-pieces to skin-hugging bodysuits. The present notes explained the concept of “geometric glamour,” therefore, in addition to all those stripes, Kors presented up boxy separates in mod ’60s shapes adorned with optical checks or saturated in key hues. The sophisticated style came later when Karlie Kloss closed down the show sporting a slinky gown pierced with triangular in shape cutouts.




Oliver Peoples – the 25th Anniversary


In occasion of Oliver Peoples 25th anniversary, Ray Liotta and Bar Paly has become the faces of the new one Spring eyewear 2013 campaign. To keep their reputation for producing spirited short films and beautiful still photos, they’ve enlisted Patrick Hoelck to assist provide life the exclusive edition anniversary collection. In homage to Oliver Peoples Hollywood history, the marketing campaign was shot on Stage 9 of the famed Sony Studios lot in Culver City, California.


Using more than 60 features to his credit, Ray Liotta has starred in several critically commended films, but was well known for his portrayal of Henry Hill in a very legendary crime-drama GoodFellas and the role as Joe Jackson in Field of Dreams. Liotta can certainly be seen in the upcoming films Killing Them Softly with Brad Pitt and The Place Beyond the Pines with Ryan Gosling and Bradley Cooper.


In comparison with earlier Oliver Peoples lifestyle campaigns, Hoelck applied a minimalist approach to highlight and emphasize the real beauty in every piece of eyewear in the collection. The still photographs are studio shots, while the short film is set on an empty sound stage. The situation of existing pair actors Ray Liotta and Bar Paly was deliberate. Oliver Peoples is honored on combining two distinct individuals to create an fascinating combination that dynamically reflects elements of the Hollywood brand’s DNA and visual identity.


Liotta’s masculinity contrasted with Paly’s amazing appeal, try to create a tempting cat-and-mouse effect. Johnny Wujek, who is able to be credited with Katy Perry’s exclusive style and seen on next season’s America’s Next Top Model, brought a innovative, designer element to the shoot.

Marc Jacobs – Red Dot Sunglasses

Marc Jacobs Sunglasses
Marc Jacobs Sunglasses “Red Dot”

The work of Marc Jacobs has never been so unique and fun! After creating the feminine fragrance “DOT” , that literally brings all the fun and playful spirit of his new runway collection Fall-Winter 2012-2013, as an additional element, the brand presents a exclusive sunglass frame – MJ 455 / S. A red acetate oversized frame, which is decorated with black spots on the butterfly-shaped, or a ladybug in flight.

The novelty of the look is combined with the point of wearing winter collection 2012 Marc Jacobs : a high-waisted skirt bell-shaped decorated with appliques, hitting on trend this year; sensitized by pilgrim-buckled shoes crystal, with similar decotative elements.

Marc Jacobs Fall-Winter 2012-2013

Jimmy Choo Campaign / Fall – Winter 2012-2013


A classic design influenced by calm west coast style, Jimmy Choo releases the BIKER sun shades as part of the 2012/2013 eyewear collection.

Including an instant rock ‘n’ roll attitude towards your look, the androgynous geometric shape and injection-moulded frames feature discreet information on the temple tips; small metal studs from the shapes of playing card suits – spades, hearts, jewels and clubs mirroring thedraped biker chains for the flexible BIKER bag.
BIKER comes in four colour ways; gloss black, matte black, nude and Havana.

The BIKER model can be obtained at top optical retailers.

The Jimmy Choo 2012/2013 eyewear collection each comes encased in a stylish nude-coloured case.


Burberry Sunglasses – Rose Gold Collection


Burberry launched a limited edition collection of ready-to-wear and accessories in rose gold tones. The new collection was created using materials that come with metallic soft and woven leather, jacquard, intricate lace, bow details, textured silk and chic suede. As a fan of everything rose gold, it seems just like a collection full of pure elegance. Among the best, most wearable classic pieces so far.

Look at the exclusive edition collection, celebrating the launch of Burberry Body Rose Gold Eau de Parfum.


Burberry commercial is always very fabulous and soft. Enjoy the new sunglasses in pale gold!e Parfum in a limited edition rose gold design, celebrating the first anniversary of Burberry Body. This collection is to accompany the introduction of Burberry Body Rose Gold to the Burberry Body collection, launching in September.

Diane von Furstenberg Eyewear & Arizona Muse Fall-Winter 2012-2013


Diane von Furstenberg chose Arizona Muse for the Rendez-vous collection’s fall 2012-2013 campaign, and through the looks of it, Muse is having a rendezvous of her very own with a few jewel-toned flowing pants, printed jumpsuits, shape-shifting jackets, along with a giant, reflective DVF logo. The surrealist feel of the ads echoes a number of the more surreal details on the line, such as the round clock clutch or, your own favorite, the lip clutch. Shop the autumn 2012 series and check out the campaign video after the jump. And don’t forget to hit up our Pinterest page for all the season’s ads-we’re updating every day.


Diane Von Furstenberg – Google Glasses – Summer 2013


Revolutionary interactive spectacles Google debuted on the runway during the New York Fashion Week show as part of the spring collection 2013 from Diane von Furstenberg.

Glasses, created in the course of the project Project Glass, were put on not only by the models, but also were presented by Diane von Furstenberg and co-founder and head of Google – Sergey Brin. In this case, the event was designed not only to showcase new fashion accessory, but the backstage was also filmed with the new multifunctional project glasses.


The result of the experiment – a short film DVF through Glass , which can be seen in September 13. The short movie allows viewers to take a glance behind the scenes of the fashion show dirung the Fashion Week in New York, and literally to see it through the eyes of the creators and actors.

”The beauty, style and comfort are very important to our glasses, as the latest technology. We are happy with the DVF bring them to a fashion runway,”- commented about the new partnership Sergey Brin.

Saint Laurent Paris – Eyewear Collection

A latest collection of eyewear from Yves Saint Laurent brings references of eye-catching design of Stefano Pilati such as chains and the logo “Y”, the pattern of leopard and also the predominance of dark colors and classic styles politely.

The pieces, that contain strong commercial charm. The same time the designer offered his first collection of Pret-a-porter in Paris Fashion Week, with the new designer Hedi Slimane and new label Saint Laurent Paris.

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