Nina Ricci Eyewear Spring / Summer 2013 Ad Campaign


The French fashion house has designed truly elegant eyewear collection embodying chic femininity. But we can’t describe Nina Ricci eyewear without saying a few words about spring / summer dresses and the rest of the campaign.

The campaign video was created by Inez van lamsweerde & Vinoodh Matadin. Arizona Muse totally delivered the spirit of this ultra-feminine collection. In the video she is running with rose discs are floating around. And it turns out she is running towards a huge metal fan – that’s a really unusual situation when the massive fan is perceived more as an art object. The fan raises the flows of flower petals into the air. The video is created so skillfully that you can actually feel the breath of wind and smell the gentle sent of roses.


The campaign contains a large portion of pink – pink pumps, pink lipstick, pink roses and a pink sunglasses frame. The glasses are not featured in the video. Instead there are atmospheric campaign photos of Nina Ricci eyeglasses and sunglasses with pink floating disks on the background.


Nina Ricci eyeglasses flaunted by Arizona Muze feature a very flattering shape and a slightly retro design. And the inside of the temple features the address of Nina Ricci boutique in Paris.



Apart from the Nina Ricci eyeglasses featured in the campaign, the brand designers have created a few more items. Check NR2717 for example. Two-tone frame is formed by metal and acetate. And the unusually designed end pieces resemble Nina Ricci iconic beaux art ring (see photo). The same detailing decorates Nina Ricci oval sunglasses which come in a variety of colors.


And now you deserve to spend a few moments in the wonderful rosy world of Nina Ricci – the video is so breathtaking you won’t be able to take your eyes off it.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>