Emporio @armani #eyewear #campaign #springsummer2013

Today we would like to submit the photos of the latest eyewear campaign Emporio Armani for S/S 2013.

As you can see the main eyewear trend looks like nude frame’s tone for feminine and masculine collections. This tendency hasn’t been downward for a long time. Well-known fashionistas prefer cool nude frames to bright pop-eye shades when decide to highlight they personal taste of fashion.

Carefully chisel out and fine-featured frames for future eyeglasses and sunglasses, good quality materials, elegant lines, rigorous style… All these are available for Emporio Armani fans.

In the new glasses Emporio Armani brand is reflected big city atmosphere and modern style. Major mild form of the rim of sunglasses coupled with the “velvet” effect of the surface.

Ultra-double bar openings between the lens perfectly contrasts with the lenses are round, giving these sunglasses strong individuality.

Sunglasses in urban style “Aviator” made of steel and metal coated with rubber strap top front of the rim.

Sunglasses in the style of the city are made of thin metal plates with polished surfaces.

Shu Qi is the new face of Emporio Armani for the fall campaign season – in China, Singapore and Malaysia – photographed by Mario Sorrenti.

See also Eyewear Diane von Furstenberg – Fall-Winter 2011-2012

2011 – Emporio Armani celebrates its 30th anniversary with an eyewear collection.

The message is directed to high-speed digital future. Fashion is playing, energy, movement and pleasure. Two models of glasses translate it. Iconic silhouettes are revisited with a touch of irony, producing a result with interesting forms of transparency, lightness and originality. For him, an ultra-flat cable (EA 9838/S) and a model for her oversized round (EA 9837/S). The logo of the “30 ° EMPORIO ARMANI” is displayed on the front of the piece and the signature eagle on metal rods. Color options include breathtaking explosions in pink, red, purple and green. Softer tones as an alternative to brown, gray and gray mirror are available to complete the selection.

The Emporio Armani is one of the most popular brands of eyewear in the world and perhaps best remembered here in Brazil. Of course, a brand that I love.
For the new season, betting on Armani glasses unisex aviator vibe, referring to the models used in 80 years. At least that’s what we see on the brand’s new eyewear campaign for autumn and winter 2011, clicked by photographer Mario Sorrenti.

See also ampaign Versace Eyewear Fall-Winter 2011-2012

Ashley and Mary Kate Olsen at the Metropolitan Opera YSL 2011
The Olsen sisters did not detach from their more rounded sunglasses like John Lennon, with super 70′s vibe. They were the first to use the new trend. The brand launched a model Emporio Armani – EA 6633/S – oversized and in style.

Ashley and Mary Kate Olsen at the CFDA Awards 2011

Emporio Armani represents a Summer 2011 collection of metropolitan illumination, asphalt jungle, keen vivacious geometry and an expression of futuristic design that rewrites the tie between shape and function.

Model EA 9724/S
These sunglasses feature a drop-shaped silhouette with an ultra-slim profile and thin, flexible temples that when viewed close up reveal a thick maze of steel wires.


Model EA 9779/S
An urban inspiration is reworked in an industrial way where the sunglasses are compressed into a precise and graphic silhouette as seen in a technical drawing. They are produced in thin concentric metal wires reminiscent of a circuit board or a computer chip.

We are simply passionate about the new Emporio Armani sunglasses, since fleeing the obvious and innovate by dsign and combination of materials. We liked the campaign too, which again brings the model Anna Seleznev (star of last summer’s brand) alongside Simon Nessman photographed by Mario Sorrenti.

We propose to all the vintage addicted a nice pair of sunglasses embodying all the characteristics of this trend, making it even more attractive by some style details.
And here we are presenting a pair of sunglasses belonging to the amazing and vast collection Emporio Armani eyewear license plate, a brand that has always stood out for its extreme elegance and refinement that made Armani a symbol of our beloved brand made in Italy.
Of this line of sunglasses we present a curious frame sunglasses, a frame oversize, made a round frame, buttery, offered in dark beige and chocolate-colored squares embellished with brown lenses for the front, shades that create a strong contrast to the total of black bars on which appears, in the beginning, the logo of the Armani brand.