Yves Saint Laurent presents a new eyewear collection
New glasses combine sophisticated technology and links to the past. This collection offers new exclusive colors: Image “tartan” and lozenges, as well as soft opalescent shades, which resemble the outfits prêt-à-porter brand Yves Saint Lauren, have been developed specifically for this collection.
Simple silhouettes, exquisite materials and a palette of original colors make this collection into a symbol of elegance.
YSL 6337/S – Elegant women’s sunglasses form “cat’s eye”with the name «Yves Saint Laurent» on the temples.
YSL 2318/S – Ultralight Men’s sunglasses in the style of “The Aviator ” with an interesting structural element of the front of the rim. Small metal rivets and engraved logo «Yves Saint Laurent» decorate accordingly frontal part and temples.
YSL 2321/S – Retro sunglasses for men and women
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Janko Tipsarevic for the new Fast Jacket Oakley Sunglasses
First product to be introduced to Europe during a major tennis event, the Fast Jacket Sunglasses Oakley will have as the main spokesperson tennis champion Janko Tipsarevic.
On the tennis courts, the choice of glasses is crucial to the game. The reflections of the sun and the heat waves emanating from the sand can impair vision, so athletes need the right combination of filters, anti-glare, visual contrast, polarization and color balance.
Thanks to SwitchLock Oakley, athletes can change the lenses of their Fast Jacket easily and quickly, to adapt the vision to weather conditions and keep the excellent performance levels.
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GUCCI EYEWEAR LAUNCHES LINE OF ECO-FRIENDLY
Also in August, Gucci EyeWeb, a segment dedicated to young and dynamic, particularly attentive and sensitive to environmental issues, will present two biologically-based glasses made with a natural material derived from castor beans. This product features the same quality and comfort of the best plastic materials currently used in the industry glasses, but with a natural component of most significant, contributing to the goal of reducing CO2 emissions in the production process material.
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Gucci Goes Green with Sustainable Eyewear
Italian luxury brand Gucci released eyewear made from eco-friendly materials. Set to launch this August, the range will embrace four styles made with “an innovative acetate which, compared to traditional acetate used for optical frames, contains a much higher percentage of material from natural origins,” says the press release. The packaging and catalogs for the line will also be environmentally-sound.
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Oliver Peoples Squared Aviators
Oliver Peoples brings yet another superior aviator design to the table with his squared frames design and lightweigh construction. The handcrafted metal sunglasses with photochromic gradient blue lenses utilize a very unique shape, making for a very interesting interpretation of the classic aviator. A solid choice for those who live the traditional avies, but feel like they’ve gotten a bit too overdone.
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Lacoste Eyewear Spring Summer 2011 Ad Campaign Preview
Masha Novoselova and Arthur Kulkov are not just featured on the ready to wear campaign for the brand but also photographed for the Spring Summer 2011 Eyewear campaign of Lacoste.
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New Valentino eyewear collection
Flavor of the past and the avant-garde nature united to create a stellar image.
These sunglasses injected form of “butterfly” with a frame of Swarovski crystals radiate elegance of vintage (VAL 5766/S).
These sunglasses from the metal in the style of “The Aviator ” to conquer the strong character and a new charm. Relevance of the model emphasize the elegant details: small pyramidal rivets on the sides of the lenses and ultra-thin temples (VAL 5752/S).
Logo «V», extracted from the archives of fashion house Valentino, decorates the rim and is perceived as a recognizable part (VAL 5762). Elegant black-and-gray or light brown graduated lenses emphasize the oval frame in the style of the fifties of last century and combined with a dark red or yellow-green.
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Prada “MINIMAL BAROQUE” sunglasses – Part 2
In contradiction irresistible fashion, Prada presents the second stage of his collection of glasses Minimal Baroque.
In May 17, 2011 Prada made the launch of this new creative project related to their collection of sunglasses to debut two new glasses from his line Minimal Baroque, in conjunction with the release of eight photographs.
These versions of the collection of Baroque-Minimal sunglasses, featured on a new palette of colors, shapes and transparencies. Prada was curious as to how to develop a new approach to his glasses, which led to a project DRAWING PICTURES. The idea of having played in all aspects of the Minimal-Baroque collection is in its first phase, three illustrators were invited to interpret the limited edition deluxe version of the glasses. The hand-drawn images of the first phase emphasized the uniqueness of the pieces.
Eyewear Fashion Blog is supported by eyewearconnection.com
Yves Saint Laurent Spring/Summer 2011 Collection Eyewear
Yves Saint Laurent present their Spring/Summer 2011 range of a stark black and white video. The video that is shot in black & white features a male and female model against a simple background that fully showcases the striking visual appeal of the YSL eyewear line. The models in the video interchange seamlessly as triumphant music signals a change in shape and shadow. The video directed by photographer Karim Sadli.
Take a look at the stylish video below and visit Yves Saint Laurent for a full line of eyewear that denotes high fashion sensibility.
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Eyewear for Cannes Film Festival 2011
Brad Pitt is spot on when choosing the model for Tom Ford TF5178 to wear during the Cannes Film Festival. Actually, the glasses are a number of prescriptions that the actor made with dark lenses, and it was great for your skin tone. Not to mention that this pattern of turtle with yellow vintage vibe is one of the hottest prints.
Eyewear Fashion Blog is supported by eyewearconnection.com
