Category Archives: Giorgio Armani

Frames of Life Ad Campaign 2013 By Giorgio Armani


“Frames of life” by Giorgio Armani is a breathtaking eyewear campaign that started in 2010. The idea is to represent not only the image that the eyewear piece is associated with but a whole lifestyle you adopt when opting for a particular eyewear design. And the news is that a couple of days ago the video of frames of life 2013 campaign has become available.

In this year’s video the scene is laid in a café in a big city square where the lives of several ultimately charismatic and stylish people interlace. The protagonists are Nina, the cellist who has just pulled off an audition; Luc, the writer who has recently had his first book released, Carlos – a waiter in a café who is obsessed with cinema and strives to become a film director; architects Lucille and Adrian – a couple in love about to move in together. What unites all the characters is the style and the brand of eyewear they flaunt – sure it’s glasses and sunglasses by Giorgio Armani.

All the eyewear items featured in the video boast immaculate design. Like the sunglasses worn by Luc feature a hinge that is actually made without using a single screw. The design is a refined version of classic pilot shape.


This black-and-white video captures one’s heart at once. It’s a blend of emotions, feelings and destinies. It’s like you get a chance to watch people’s lives and learn about their deep-seated worries and hopes during about one minute.

This campaign is not just an advertising tool – it goes beyond that. This is sort of a mini-film that one feels like watching over and over again.

The trailer is so appealing and engaging that you are sure to want to watch the upcoming videos that explore the life stories of Luc, Carlos, Nina, Lucille and Adrian in more detail on the official web-site of the campaign.

Watching this short video is like watching an inspiring film. See for yourself!

Men Sunglasses Giorgio Armani – Fall-Winter 2012-2013 Campaign


Italian luxury brand Giorgio Armani has shown the eyewear collection from the Fall-Winter 2012-2013 advertising campaign photographed by the well-known talanted duo Mert Alas & Marcus Piggott.

The new campaign features a Canadian model Simon Nessman and continues to be in keeping with the brand’s tasteful world. The photographers, often called Mert and Marcus, used monochrome for the vast majority of the photographs but have included a number of snaps with striking color in addition .

The Giorgio Armani eyewear brand new campaign will be seen around the world.

New World-Looking to create a fresh dimension to his famous vision on tailored timeless classics, Giorgio Armani renewed the traditional eyewear shape for Fall 2012 collection. Featuring a comfortable black and gray palette, Armani’s man was right away well-defined, but calm as separates made the move around old classic and modern style. Altogether an easy mixture of two worlds, Giorgio Armani’s Fall-Winter 2012-2013 collection proved a phenomenal featuring that pitted flawless construction against eye-catching fashion.

Fashion Eyewear – Giorgio Armani “Frames of Life” SS 2012 Campaign




The Giorgio Armani Brand continues his project for 2012 “Frames of Life” with a collection of glasses that expresses a state of mind revealing the true style icons Armani.

Coming as a summer lifetime is Giorgio Armani new eyewear campaign sophisticatedly photographed in black and white colors by the photographer Serge Gueran. This campaign SS 2012 was developed in a form of a travel diary of a summer journey set in and around Saint Tropez – an intimate and pleasant atmosphere. .

The sunglasses GA collection has been capably crafted and designed to go with every direct of simple, every day life. The fashion eyewear collection is made in a pure simple forms. These simply shaped objects are about changeless modernity: they are not only accessories but the turn of phrase of the self of each person who wears them.




Video – Giorgio Armani – Frames Of Life SS12


Giorgio Armani Fashion Eyewear Spring-Summer 2012 Ad Campaign

Giorgio Armani eyewear Spring-Summer 2012 campaign

The Giorgio Armani Fashion Eyewear spring-Summer 2012 Ad Campaign can be described as chic, androgynous style and minimalistic lines, calm expression.

Milous Van Groesen, the model which is the face of the main collection is also a star of fashion eyewear Giorgio Armani the spring 2012 Campaign. The photographers of the ads were Mert Alas and Marcus Piggott. The idea for the photoshoot concept belongs George Cortina.

For this eyewear Summer 2012 campaign you can see classical forms with amazing details so sophisticate and luxury, such as leather, sparkling crystals and not bright colors.

Giorgio Armani glasses Spring-Summer 2012 campaign

Giorgio Armani Sunglasses Spring-Summer 2012 campaign

Giorgio Armani Spring-Summer 2012 Fashion Eyewear | Milan Fashion Week

Giorgio Armani Sunglasses Spring-Summer 2012

Giorgio Armani has presented his new eyewear fashion models of glasses for 2012. The Armani Brand has also given its face during the Milan Fashion Week with spring – summer 2012 collection.

The Italian Fashion House has presented its new fashion collection of eyewear in neutral tones and that will make women very stylish and charming. Giorgio Armani came in colors that associate with the moonlight and made a little reference to the east style.

The eyewear fashion collection is also introduced with several new models of sunglasses in rounded shapes with sophisticated gloss shades. These new glasses together with the brand clothing make the female silhouette unlike other brands that prefer bright tropical colors.

Giorgio Armani Sunglasses Spring-Summer 2012

celebrate christmas

Giorgio Armani Eyewear 2011-12

After the preview, it’s time to show you a little more of the new collection of glasses of the iconic Italian fashion house Giorgio Armani.
For the new season, and degree of sun models with vintage character, express the elegance and luxurious style of the brand with iconic shapes and sophisticated details in gold, leather and horn. A perfect combination between tradition and modernity for those who hope to achieve their unique desires.





New Campaign Giorgio Armani – Fall-Winter 2011-2012

The new campaign for Giorgio Armani is the most sophisticated and captivating season. And look what I’ve always twisted my nose to the ads, usually too obvious, the brand. The model Sasha Pivovarova is back and is the embodiment of sophistication, featuring the winter collection of estiqueta full of textures, monochromatic tones and noble materials in the breathtaking images taken by Mert Alas and Marcus Piggott.




For the line eyewear, the label affixed to glasses with elegant details of luxury vintage inspiration. The pieces reflect the new chic, minimalist design with rounded shapes, which remain as a strong tendency for the market.

See also New Yves Saint Laurent Eyewear Campaign – Fall-Winter 2011-2012

The Face Hunter’s new eyewear ad for Armani


Yvan Rodic, the street style photographer behind the Face Hunter, has released a new video as part of Armani‘s ‘real people’ campaign.
For the debut of its new Heritage Frames glasses last month, Armani previously enlisted some of Rodic’s colleagues.
Tommy Ton shot print ads for the Frames of your Life project, designed to showcase the collection on people on the street, not professional models.

Giorgio Armani 2010/2011 Sunglasses Collection

The Giorgio Armani 2010/2011 sunglasses collection has been made to appeal to an elegant, sophisticated and feminine woman and to a man who has rediscovered the DNA of earlier collections, interpreted in a modern way through the use of new technologies and innovative materials.


GA 846/S
Glamorous and chic, these women’s sunglasses feature the new decorative gem that simulates the effect of diamonds due to a new and exclusive diamonding method. The workmanship, visible on the core of the temples through the plastic transparency, is obtained by using a diamond-tipped tool which removes very thin layers of metal, leaving a milled finish which reflects the light and produces an appealing colour effect. The colours decline in chic shades of brown, violet, sand/grey, blue, red and black.

GA 834/S
The icons and the details of this model are typical of the first Giorgio Armani collections. This model has been represented and interpreted in a modern way. This acetate sunglass features a modern drop-shape personalised by recognisable early-design elements, such as the bridge and metal rivets. They benefit from maximum comfort and functionality due to the prized glass lenses, polarised for optimum vision.