ARMANI GROUP – THE FIRST 3D EYEWEAR BY A/X ARMANI EXCHANGE

A/X Armani Exchange, first in the fashion industry to use 3D images in its current Fall advertising campaign will launch A|X 3D eyewear that will provide users a stylish viewing experience for the most popular 3-D format found in movie theatres.

AX

AX

Always on the cutting edge of technology and style, Armani Exchange continues to create innovative products and programs that directly target the A|X Generation. Armani Exchange will be offering a fashion forward unisex navigator style with a crystal gray plastic front and sleek shiny black metal temples. The perfect fusion of 80’s retro design and modern appeal with an updated classic navigator design, the Armani Exchange 3D glasses meet the highest standards required for 3D movie theater viewing.

Jimmy Choo eyewear: the purple frame for winter 2011

Jimmy Choo

For this autumn / winter 2010/2011 Malaysian-born designer known worldwide for his creations to scream, Jimmy Choo decided to create a fabulous line of sunglasses and optical frames very much designed for a woman very attractive fashion and decided that likes to be cool and perfect in every single occasion.
And so did this eyewear collection sunglasses which are part of which today we want to talk, a pair of sunglasses simple basis, which hide a charm and a unique refinement, an accessory that will really super chic shot in the heart of any glamorous addicted.
The sunglasses in question are composed of a mounting oversize rounded, but well defined, especially in the outer part of the frontal zone. An essential structure made of a lovely dark purple color, tending to plum, a fantastic turn on shaded lenses shades of gray.
Particular not to be underestimated is the little place on the initial pattern of rods, a metal plate enriched, inside, a small application in stone that vaguely resembles the fantasy tortoise.

D&G: mask snow with Swarovski

We begin the day throwing himself headlong into the world of D&G by offering you all a couple of glasses very unusual that surely will leave you speechless. We are not talking of simple sunglasses or eyeglasses, but an extraordinary ski mask specially designed by this designers for autumn-winter 2010/2011, an accessory that will surely allow you to always be chic and glamorous even when your down mountains.

DG

For 2011, this brand D&G has in fact created an amazing ski mask completely hand made by some strictly Italian goldsmiths who, with absolute precision and skill, applied on the basis of the beauty of this accessory over 2500 Swarovski crystals!
DG

DG

DG

Tom Ford Eyewear spring summer collection – 2011

Tom Ford

For Spring 2011, TOM FORD introduces twenty-six new eyewear frames for women and men that bring statement-making, directional design to the face, with extraordinary levels of luxury and comfort. The collection includes new versions of TOM FORD’s best-selling sunglass frames plus new styles that morph vintage-inspired shapes into ultra-contemporary silhouettes and colors. Spring 2011 also sees the debut of the ‘60s-style optical frame inspired by the one that was worn by Colin Firth’s character in Tom Ford’s film, A SINGLE MAN.
Tom Ford

Tom Ford

Tom Ford

Tom Ford

Tom Ford

“Every frame is imbued with a very high design value. This is obvious in the fashion-forward frames, and subtler in the classic styles. The point is to avoid looking “retro” and always look completely modern,” says Tom Ford.
Tom Ford

Tom Ford

New optical frames collection CARRERA

GA

For next season, CARRERA presents optical frames with a distinctive and modern design, based on the Seventies and innovative design details to emphasise the contemporary spirit of the brand.
With an elegant yet simple shape, the optical frames are particularly appealing with their retro and modern style (CA6167). The temples are highly comfortable due to the flex hinge and are also personalised by the logo, underscored by twin-coloured stripes.
Essential and tough, the acetate frames feature a round front and metal temples which attract attention with a vintage yet modern personality (CA6165). The linear designed optical frames have a rectangular steel design (CA7531). The injected temples present a graphic line that matches the logo to emphasise the decisive and dynamic design of the model.

GUCCI PRESENTS NEW LEATHER SUNGLASSES

GA

Gucci introduces two new sophisticated sunglasses destined to become timeless accessories. Fusing tradition and innovation, this Gucci style revisits the ‘70s aviator shapes with square and drop-shaped models for a new bold look: the frames are covered in leather, with a double bridge and thin temple arms embellished with a metal logo-plaque.
The chromatic palette for the two models (GG1943/S and GG2887/S) ranges from natural shades, such as tan and chocolate, to classic colors, such as blue and black. The new Gucci Eyewear collection, characterized by elegant and refined shapes, perfectly balances design and practicality, while boasting impeccable quality and iconic details that have always distinguished the House’s accessories.

Juicy Couture Takes To The Slopes With The “Black Diamond” Ski Goggle

Juicy Couture

Who better than Juicy Couture to make a stylish statement on the slopes with its new Juicy Couture “ Black Diamond” ski goggle, the third ski goggle to be unveiled by Juicy Couture.
Available beginning Fall 2010, the “ Black Diamond” goggle is available in two color choices that shield the eyes from glare with either an edgy or feminine flair. The Black version features a chic black mask with a hot pink plaid strap and a silver flash mirrored lens and the Pink variation combines a playful pink mask with a hot pink plaid strap and a gray lens. Both straps feature the Juicy Couture logo in big block letters.
Juicy Couture

Juicy Couture

Just in time for the holidays, the “ Black Diamond” makes a memorable holiday gift that will add a touch of fun and flair to any ski or snow boarding ensemble. Made from a unique urethane compound which allows the frame to conform to the individual’ s facial features while maintaining its flexibility in extremely cold temperatures, the goggles provides not only fabulous style and fit, but also offers the technical and functional attributes essential on the slopes.

Giorgio Armani 2010/2011 Sunglasses Collection

The Giorgio Armani 2010/2011 sunglasses collection has been made to appeal to an elegant, sophisticated and feminine woman and to a man who has rediscovered the DNA of earlier collections, interpreted in a modern way through the use of new technologies and innovative materials.

GA

GA 846/S
Glamorous and chic, these women’s sunglasses feature the new decorative gem that simulates the effect of diamonds due to a new and exclusive diamonding method. The workmanship, visible on the core of the temples through the plastic transparency, is obtained by using a diamond-tipped tool which removes very thin layers of metal, leaving a milled finish which reflects the light and produces an appealing colour effect. The colours decline in chic shades of brown, violet, sand/grey, blue, red and black.
GA

GA 834/S
The icons and the details of this model are typical of the first Giorgio Armani collections. This model has been represented and interpreted in a modern way. This acetate sunglass features a modern drop-shape personalised by recognisable early-design elements, such as the bridge and metal rivets. They benefit from maximum comfort and functionality due to the prized glass lenses, polarised for optimum vision.

New eyewear collection Marc Jacobs

MJ

With vintage inspiration, stylish details, cutting edge technology and sophisticated colours: the new Marc Jacobs Eyewear Collection features irresistible sunglasses and optical frames in the unmistakable style Jacobs is known for.
Featuring unmatched charm and sophisticated details, these must-have sunglasses and optical acetate frames inspired by the 1960s scream of glamour. The sunglasses were given a large, boxy shape, while the optical frame sets out to seduce with a butterfly design (MJ 315/s and MJ 325). Both models surprise with a tropical floral decoration with stones and enamelled metal on the left temple, inspired by the accessories from the latest Marc Jacobs Resort collection. The right temple features the MARC JACOBS logo, silhouetted against chic colours: dark havana, shaded purple, havana grey and black.

Gucci EyeWeb: unisex ski mask

Gucci

This amazing and super cool mask was designed by the brand Gucci EyeWeb which, moving forward with a time of several months, decided to bring us all this super trendy accessory is very suitable to be worn by our boys that we have to fashion victims who also likes to be glam on the slopes.
Available from early December, this mask has some very attractive features: polyurethane structure, made of a very special double lens technology that provides complete coverage from the elements and, therefore, a total vision excellent. Also, very important element, the elastic band is then revived with the colors of the famous Gucci brand.
This accessory will be available in four fashionable colors: black polished, red, white and black semi matte finish.