Prada launches Linea Rossa eyewear campaign with top sportsmen


Following on from the yachtsmen, other top sports celebrities are set to star in the Prada Linea Rossa eyewear advertising campaign for the fall/winter 2010-2011 collection.
Prada’s objective with this campaign is not only to underline the sporty and dynamic spirit of the collection but also the innovation and sophistication of every detail, on which the technical excellence of the product is based.
Shot in black and white by the great portrait photographer Brigitte Lacombe, the participants in this phase of the campaign are:Mark Webber,Bode Miller, Aksel Lund Svindal, Giuliano “Razzo” Razzoli Giuliano.
The Prada Linea Rossa eyewear campaign is a work in progress, in which the recurring theme is élite sport; these sportsmen are therefore to be joined by other famous names from the world of motor racing and other sports as stars of the future collections.


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