A fashion brand Prada has presented a new advertising campaign for male collection Fall-Winter 2012-2013. Four of Hollywood’s leading actors such as Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe. They look smart and perfect. The talented photographer David Sims has captured the authoritarian attitude of the actors against a red background.
The campaign describes the different codes of dress in a subtle parody of power and role-play. Extravagant poses hint at the game, a palm solemnly placed on the heart or into a pocket with precise formality. Highlights, round metal-rimmed Prada glasses reflect an intellectual aesthetic, with an influence of the past.