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Diesel Glasses Campaign – Screen Test – Fall / Winter 2012-2013


Legendary digital photographer Steven Meisel has introduced his take on the DIESEL glasses line for this Fall-Winter 2012-2013 Marketing Campaign. The Diesel glasses campaign “Screen Test” was captured pics of at Highline Galleries in New york city.

Legendary fashion professional photographer Steven Meisel produced the number of modern Screen Tests which grew to become teams of highly stylized performances taken inside a camera. The primary concept starts in the tradition of portraits for effective living. Each subject is engaged inside an imaginative, playful act, indicating their personality with full confidence and attitude props sharpened from the dressing box supply the lick for every invented persona.

On digital screens the use of animated cinemagraphs enables each image in the future alive using the smallest movement.

Within an irreverent power company layout, the figures become accidentally linked so we see an accidental social media develop. A mixture of styles and details perform against one another to produce a singular, defiant, ‘Diesel attitude’.

It is primarily the ‘anything goes’ attitude to vogue that supports this attention grabbing and playful strategy campaign, that will arrived at everyday living in Fall-Winter 2012-2013.

The feeling of appreciation for the past with model darlings Karen Elson, Coco Rocha, Hanne Gaby Odiele, Fei Fei Sun, Jamie Bochart, Mirte Maas, Sid Ellisdon, Ethan James, Yuri Pleskun, Sallieu Jalloh, and Dae Na giving a motion picture performance for that promotional event.

The power grid layout from the campaign contained its playful moodiness, whether cheekily biting a black clutch to nipping away polaroids -leading to strong chemistry with the contrasting styles. The shoot’s animated gifs provide a new intending to the word ‘live action’, permitting you to definitely feel area of the ‘Diesel Attitude’. The eclectic mixture of styles, from 60′s jeans capris to citric hair shows the way the F/W 2013 campaign spans beyond just one supply of inspiration-rather shaping show-preventing looks that focus on the person. This shoot will not be limited specifically to print, and can be changed to some variety web arenas- for more enjoyment of Diesel’s Portraits for Effective Living.