For this advertising eyewear season 2012 LACOSTE brand presents the new fashion eyewear collection summer 2012 and a promo video. In a retro style with music in the Dubstep style the sport brand takes us into his world which is created especially for the new collection.

The new LACOSTE fashion eyewear collection includes 49 ophthalmic frames and 36 sunglasses, each piece reminiscent of the long well-known sport brand. The frames and sunglasses include exciting color blocking, striping and piping, the brand’s signature pique texture and the ever identifiable logo.

High-tech, functional details, such as interchangeable temples and temples with magnetic tips that extend to form a combination headband and neckband further improve the collection.

So retro style, saturated colors, a dancer who sent the logs in – everything looks really nice and dynamic.