The Ray Ban has just launched its new advertising campaign. Again with the slogan NEVER HIDE, the brand promoted an event to promote his new collection of glasses that was broadcast live over the Internet and simultaneously in 12 countries.
Here in Brazil, the campaign was made in Flamengo – Rio de Janeiro and had to launch the global actor to star Jonathan Faro, enjoying a break between recordings of the novel “Foolish Heart”.

The new campaign addresses the concept of “Never Hide” that encourages people to have courage to express his thoughts and personality. The Ray-Ban is a brand known for being the precursor of modern trends, so the interactivity was the highlight of the event.