CARRERA, the international fashion eyewear brand, presents its new worldwide communication campaign with strong-impacting images to attract public attention the world over.The message is direct and immediate, due to the clear and absorbing headline, “AFTER ALL, NO REGRETS”. This is a prompt to live life intensely, with personality and without regrets, with CARRERA sunglasses and optical frames as inseparable companions at all times.
The new CARRERA campaign is part of a broad communication project for spring/summer 2011, which also comprises of a strong-impacting video with surprising content. The collection of CARRERA sunglasses and optical frames, designed by Enzo Sopracolle.
