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April 12, 2013

Lacoste 80th Anniversary Edition Eyewear Collection


 It has become pretty clear what mens eyewear is going to be hunted for the coming summer, once Lacoste has published the photos of its recent mens spring-summer 2013 ad campaign.

 This season Lacoste chose Clément Chabernaud to demonstrate its spring-summer pieces. Clément has an impressive modeling portfolio and is actually considered the most handsome man ever by some sources. The collection features traditional polo shirts, sporty watches, bags and footwear. But in our humble opinion the campaign photo where Clément is wearing shades is the most spectacular one.

 This season’s Lacoste eyewear for men features angular shapes, lightweight high-tech materials and saturated colors. The model on the photo is green with white temple tips. It also features a plastic embellishment on the hinge. The photo shoot was made by David Sims who has already collaborated with Clément Chabernaud before. The campaign was styled by Jane How.


 The eyewear is also available in black and blue variations. But true Lacoste fans will certainly opt for the green one and combine it with the green polo short from Lacoste 80th anniversary edition.

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