Oliver Peoples – the 25th Anniversary
In occasion of Oliver Peoples 25th anniversary, Ray Liotta and Bar Paly has become the faces of the new one Spring eyewear 2013 campaign. To keep their reputation for producing spirited short films and beautiful still photos, they’ve enlisted Patrick Hoelck to assist provide life the exclusive edition anniversary collection. In homage to Oliver Peoples Hollywood history, the marketing campaign was shot on Stage 9 of the famed Sony Studios lot in Culver City, California.
Using more than 60 features to his credit, Ray Liotta has starred in several critically commended films, but was well known for his portrayal of Henry Hill in a very legendary crime-drama GoodFellas and the role as Joe Jackson in Field of Dreams. Liotta can certainly be seen in the upcoming films Killing Them Softly with Brad Pitt and The Place Beyond the Pines with Ryan Gosling and Bradley Cooper.
In comparison with earlier Oliver Peoples lifestyle campaigns, Hoelck applied a minimalist approach to highlight and emphasize the real beauty in every piece of eyewear in the collection. The still photographs are studio shots, while the short film is set on an empty sound stage. The situation of existing pair actors Ray Liotta and Bar Paly was deliberate. Oliver Peoples is honored on combining two distinct individuals to create an fascinating combination that dynamically reflects elements of the Hollywood brand’s DNA and visual identity.
Liotta’s masculinity contrasted with Paly’s amazing appeal, try to create a tempting cat-and-mouse effect. Johnny Wujek, who is able to be credited with Katy Perry’s exclusive style and seen on next season’s America’s Next Top Model, brought a innovative, designer element to the shoot.
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