We have become a bit excited about the latest Diesel eyewear campaign Summer 2012.
The photoshoot take place in the studio.

With inspiration photographers Mert & Marcus behind the camera, the brand name brings together models Alison Nix, Liu Wen, Ashley Smith, Catherine McNeil, Maria Palm, Patrick Kafka, and Dimitri Tanner living out the kind of strange, larger-than-life for the Spring-Summer 2012.

Sure, you may know a lot of lovers of Diesel’s advertisements – their ideas, visual and imagery are just the best. The campaign tag line is – portraits for successful living. The pics are so wonderfully captured and quite funny.