Dsquared2 Autumn/Winter 2010 Ad Campaign
The F/W 2010 DSQUARED2 advertising campaign is once again brought to life by Mert Alas & Marcus Piggot’s impeccable shots. Nudity observes and discloses the natural essence of fashion: the human body is the aseptic inspiration for the Caten twins. The atmosphere is cold inside the modern anatomy lab, recalling a series of clinical experiments. The models are imprisoned inside crystal cabins, similar to cooling cells that preserve and emphasize the importance of each look.
DSQUARED2 eyewear strictly follows Dean & Dan Caten’s concept, showing big, severe, rigid and geometric shapes. Metal details and stylized squaring serve to emphasize their intensity.
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